Not entirely sure if you actually mean "men" or "women" here. The reason I say this is, when a man says he likes a woman "too early" she will loose interest in him. Even if shes waiting for him to say it. There's this ethereal window of time men have too early - interest lost, too late - interest lost.

I'm curious which you're referring and if you do mean "men" what hypocritical aspects are you referring too?